Chiligaming Group launches OddsMatrix sportsbook Malta 10 Nov 2009
Poker operator Chilipoker.com is set to spice up its product range with the launch of a sports betting service using the OddsMatrix platform. Launching today, the new sports book www.chilibet.com compliments Chiligaming’s existing services (Chilipoker-Chilicasino) and enables them to offer their customers a wider choice of betting and gaming products. The OddsMatrix sportsbook is integrated with Chilli gaming’s existing platform, so their customers can place bets on the new service using their existing Chili accounts. OddsMatrix is a white label sport betting solution, that enables operators like Chiligaming to rapidly and cost effectively launch a sports book product, without the risk and expense of setting up their own service. OddsMatrix manage event creation, odds compilation and risk, as well as providing an integrated player handling and bonus system, all delivered within a Chiligaming customized site design and back office. Alexandre Dreyfus CEO and founder of Chiligaming says ”We have chosen the OddsMatrix sports-book solution because of the fully managed nature of the service they offer and the comprehensive range of markets available with competitive odds for each of Chilibet.com local target regions. Our customers now have the opportunity to bet on events and markets that interest them. We are very excited about our new sportsbook, and we are eager to see the positive effect on customer loyalty, retention and acquisition as a result of our recent promotional activities.” Stian Hornsletten CEO of OddsMatrix says “The “Chili” brand has been prominent in online gaming for quite some time. We are encouraged that they have decided to use OddsMatrix, and are fully confident that our fully managed sportsbook will be a key element in delivering growth to their business over the coming years.” | 
